About She's Yar

Founder & CEO Alyssa Cappello

She’s Yar Lash & Beauty Bar is a company founded on the empowerment of women and enhancement of their natural beauty. Founded by Alyssa Cappello in 2014, starting out traveling to each client with all her supplies in tow she maintained the dream of one day opening her own studio, that dream came to fruition in 2019 when she officially opened an LLC under She’s Yar Lash & Beauty Bar by Alyssa Cappello. Now with 3 dynamic and unique locations offering Facial Treatments, Waxing, Make-up and the paramount service of Lash Extensions in the Capital Region She’s Yar is ever expanding. Backed by an amazing team of talented lash artists and customer service professionals She’s Yar is continuing to make its mark on Upstate New York and beyond, skys the limit. 

Woman with dark hair, Owner Alyssa

At She’s Yar, we LOVE eyelashes! She’s Yar is a specialty studio established in 2019 that focuses exclusively in eyelash extensions, and has opened a studio every year since!

We pride ourselves with being experts in the industry with 10 years of experience from our studio owner. We regularly continue our education and use only the highest quality products to ensure long-lasting wear with a natural look and feel. We are proud to serve the capitol region, as well as other surrounding areas, as the premier eyelash extension destination.

We’re a team of expert lash artists that take pride in being a specialty lash studio, providing the highest quality lash extensions. Each set of lashes is completely customized to perfectly suit you, your features, and your day-to-day routine. We believe your lashes should be as unique as you, add to your natural beauty, rather than overpower it, and be applied in a way that preserves your natural lash health.  

Looking for a natural, low-maintenance option? We also offer lash lifting!

Whether you want lashes more on the dramatic side, or perfectly natural, She’s Yar Lash and Beauty Bar’s expert lash artists are here to deliver.